A Brand's ________ Is the Set of Benefits That It

question 80

Multiple Choice

A brand's ________ is the set of benefits that it promises to deliver to consumers to satisfy their needs.

• A) dominant effect
• B) fringe benefit
• C) perquisite
• D) value proposition
• E) dividend yield

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Definitions:

Overvalue

To assign too high a value or importance to something, often beyond its intrinsic worth.

Genetic Factors

Pertains to the hereditary contributions to an individual’s physical and behavioral traits, passed from parents to offspring through genes.

Bipolar Disorder

A mental disorder characterized by periods of depression and periods of elevated mood.

Depressive Disorders

A range of conditions characterized by persistent feelings of sadness, hopelessness, and other emotional disturbances that interfere with daily functioning.