Which of the Following Is a Difference Between the Marketing

question 63

Multiple Choice

Which of the following is a difference between the marketing concept and the selling concept?

• A) The marketing concept focuses on customer needs, whereas the selling concept focuses on existing products.
• B) The marketing concept focuses on customer conquest, whereas the selling concept focuses on targeting the right customers.
• C) The marketing concept takes an inside-out perspective, whereas the selling concept takes an outside-in perspective.
• D) The marketing concept is product-centered, whereas the selling concept is production-centered.
• E) The marketing concept focuses on short-term sales, whereas the selling concept strives to build long-term customer relationships.

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Definitions:

Accounting Policy

Distinctive postulates, grounds, methodologies, commands, and actions taken by an institution for the structuring and broadcasting of financial summaries.

Past Event

An occurrence that has taken place in the past and is relevant to the accounting and financial statements of an entity.

Recognition

The process of incorporating an item into the financial statements of an entity, including measuring its value.

Positive Theories

Theories that attempt to explain how things are in the world of finance and accounting, based on empirical evidence and facts.