Customer Relationship Management Focuses on Retaining Existing Customers but Not

question 55

True/False

Customer relationship management focuses on retaining existing customers but not on acquiring new customers.

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Definitions:

Compound Interest

Interest calculated on the initial principal and also on the accumulated interest of previous periods, leading to exponential growth of the investment or loan.

Present Value

The current value of a future amount of money or stream of cash flows, given a specified rate of return.

Required Rate

The minimum return or yield an investment must offer to be considered viable, often referred to as the required rate of return.

Compound Interest

A way of computing interest wherein the initial amount of the loan or deposit and all the interest that has accrued in former periods are included in the calculation.