The ________ Concept Holds That Achieving Organizational Goals Depends on Knowing

question 82

Multiple Choice

The ________ concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do.

• A) marketing
• B) product
• C) production
• D) selling
• E) societal marketing

---

Definitions:

Needs And Wants

Fundamental psychological or physical requirements (needs) versus desires or aspirations (wants) that motivate consumer behavior.

Competition Intensity

The extent of rivalry among firms within a market, often influencing pricing, product development, and marketing strategies.

Segment

A distinct group of consumers within a broader market, identified by shared characteristics or needs, targeted by businesses.

Marketers

Professionals involved in creating and promoting products or services to meet consumer needs and generate profit for companies.