Many Leading Business and Marketing Thinkers Are Now Preaching the Concept

question 39

Multiple Choice

Many leading business and marketing thinkers are now preaching the concept of "shared value" which recognizes that ________ needs, not just economic needs, define markets.

• A) functional
• B) marketing
• C) individual
• D) societal
• E) physical

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Definitions:

SEC

The U.S. Securities and Exchange Commission, a federal agency responsible for enforcing federal securities laws and regulating the securities industry.

CPA

Certified Public Accountant, a professional designation given to accountants who pass a licensing examination and meet other state requirements.

IRS

The Internal Revenue Service, the U.S. federal agency responsible for tax collection and enforcement of tax laws.

Owner's Equity

The residual interest in the assets of an entity after deducting liabilities; essentially the net worth belonging to the owners.