Sally Purchased a Newly Introduced Moisturizing Lotion

question 40

Multiple Choice

Sally purchased a newly introduced moisturizing lotion. By attempting to find out if the lotion's perceived performance matched her expectations, Sally was measuring her level of customer ________.

• A) loyalty
• B) satisfaction
• C) equity
• D) engagement
• E) lifetime value

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Definitions:

Social Cognitive Theory

A theory of learning and behavior emphasizing the importance of observing, modeling, and imitating the behaviors of others.

Cognitive Factors

Elements that involve the mental processes of perception, memory, judgment, and reasoning.

Health Behavior

Actions taken by individuals that affect their health, either positively or negatively, such as diet, exercise, smoking, and drinking habits.

Theoretical Behavior

Actions or conducts predicted or explained by theories that attempt to understand and model how and why individuals act the way they do.