Stew Leonard's Has Created What Has Been the "Disneyland of Dairy

question 50

Multiple Choice

Stew Leonard's has created what has been the "Disneyland of Dairy Stores," complete with costumed characters, scheduled entertainment, and a petting zoo. It's built 30 additions onto the original store, which now serves more than 300,000 customers each week. This legion of loyal shoppers is largely a result of the store's passionate approach to customer service. Instead of focusing on individual transactions, Stew and his staff are putting a priority on ________.

• A) decreasing customer-perceived value
• B) managing partner relationships
• C) attracting "butterflies"
• D) converting "strangers" into "butterflies"
• E) capturing customer lifetime value

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Definitions:

Noncompliance

Failure or refusal to act in accordance with a law, regulation, or set of standards.

Point Sources

Specific, identifiable sources of pollution, such as a pipe, ditch, ship, or factory smokestack from which pollutants are discharged.

EPA's Clean Air Act

A comprehensive federal law established by the Environmental Protection Agency that regulates air emissions from stationary and mobile sources to control air pollution.

Navigable Waters

Bodies of water that are deep and wide enough for navigation by watercraft, often subject to public right of use and federal regulatory authority.