JetBlue's Promise to Put "You Above All" by "Bringing Humanity

question 95

Multiple Choice

JetBlue's promise to put "You Above All" by "bringing humanity back to travel" is their ________.

• A) value proposition
• B) segmentation strategy
• C) market offering
• D) selling concept
• E) production concept

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Definitions:

Memorized Sales Presentation

A pre-scripted pitch that is learned and delivered verbatim by a salesperson, aiming for consistency in conveying the product's or service's benefits.

Non-Technical

Lacking specialized knowledge or expertise in a scientific or technical field, often referring to skills or tasks that do not require such background.

Buyer-Seller Interaction

The communication and exchanges that occur between a buyer and a seller during the process of conducting a transaction.

Formula Sales Presentation

A structured and often scripted sales pitch that is used consistently across many potential customers.