Appliance Maker Whirlpool Assigns Individual Teams of Salespeople to Big

question 10

Multiple Choice

Appliance maker Whirlpool assigns individual teams of salespeople to big retail customers such as Sears, Lowe's, Best Buy, and Home Depot. Each Whirlpool sales team aligns with the large customer's buying team. Whirlpool has most likely adopted a ________ sales-force structure.

• A) product
• B) team-based
• C) territorial
• D) market
• E) complex

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Definitions:

Key

Essential or of critical importance in a particular context.

Budget

An estimation of income and expenditure for a set period of time, often used to plan for financial resources in businesses or personal finance.

Areas Needed

Specific fields or expertise required to achieve certain goals or fulfill particular jobs.

Investment

The allocation of resources, typically money, with the expectation of generating an income or profit.