Which of the Following Is True of an Intensive Distribution

question 50

Multiple Choice

Which of the following is true of an intensive distribution strategy?

• A) It gives sole rights to select dealers in a given area.
• B) It strives to make products available where and when consumers want them.
• C) Compared with other distribution strategies, it uses the least number of intermediaries to sell products.
• D) Compared with other distribution strategies, it provides the best support for dealers of luxury products.
• E) It discards traditional intermediaries and uses direct marketing to reach customers.

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Definitions:

Demand-Side

Economic policies or concepts focused on increasing demand for goods and services as a way to stimulate economic growth.

Market Failures

Situations where the allocation of goods and services by a free market is not efficient, often leading to a net social welfare loss.

Shortage

The amount by which the quantity demanded of a product exceeds the quantity supplied at a particular (below-equilibrium) price.

Market

Any institution or mechanism that brings together buyers (demanders) and sellers (suppliers) of a particular good or service.