Campbell Is One of the Oldest Retailers in the Country

question 96

Multiple Choice

Campbell is one of the oldest retailers in the country. While the service offered at Campbell is fairly mediocre, the retailer is famous for its surprise offerings of seconds, overstocks, and closeouts - occasionally including expensive gadgets and jewelry. Posco, a new chain of retail stores, offers products that are similar to Campbell's offerings; however, Posco is known for encouraging customers to ask questions and for providing service representatives to assist customers in the purchasing decision process. From this scenario, which of the following statements is most likely true?

• A) Posco fails to differentiate itself from Campbell through the services mix.
• B) Posco's product assortment helps differentiate it from Campbell.
• C) Both Campbell and Posco fail to identify the needs and wants of target markets.
• D) Campbell has not been able to differentiate itself on the basis of product assortment.
• E) Posco better utilizes the services mix to differentiate itself from Campbell.

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Definitions:

Skeletal

Pertaining to the framework of bones that supports the body, allows for movement, and protects the internal organs.

Smooth

Describes muscle tissue that lacks striations, is involuntarily controlled, and found in the walls of internal organs.

Cardiac

Relating to the heart, especially pertaining to its function or diseases affecting it.

Ciliated Cells

Cells that have hair-like structures (cilia) on their surface, which often function to move fluids over the cell surface or to move the cell itself.