In a Promotion Mix, ________ Performs the Functions of Building

question 19

Multiple Choice

In a promotion mix, ________ performs the functions of building a good rapport with entities outside the company, building up a good corporate image, and handling unfavorable rumors and events.

• A) personal selling
• B) sales promotion
• C) direct marketing
• D) advertising
• E) public relations

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Definitions:

Study of Motivation

The research and analysis of what compels individuals to take action, make decisions, and achieve personal and professional goals.

Motivating Employees

The process of encouraging employees to perform their best by fulfilling their needs and aspirations.

Basic Categories

Fundamental classifications or groupings used to organize and simplify concepts or objects.

Maslow's Needs

A hierarchy of human needs proposed by Abraham Maslow, suggesting that people are motivated to fulfill basic needs before moving on to other, more advanced needs.