ColaBlue, a Soft Drink Manufacturer, Is Sued by an Environmental

question 98

Multiple Choice

ColaBlue, a soft drink manufacturer, is sued by an environmental group for not meeting certain safety standards in its waste disposal. ColaBlue remedies the problem by adding higher-grade filters and purifiers. Which of the following actions by ColaBlue would constitute a public-relations effort to address the effects of the lawsuit and the consequent damage to its brand image?

• A) having well-trained personnel at retail outlets to explain the different ranges of products the company provides
• B) tying in with local restaurants to promote exclusive sales of ColaBlue soft drinks
• C) lowering prices of ColaBlue's products in the short term
• D) holding a press conference to explain the remedial steps that ColaBlue has taken
• E) making new advertisements for ColaBlue products and sponsoring shows on television

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Definitions:

Bayley-III

Stands for the third edition of the Bayley Scales of Infant and Toddler Development, a tool to assess developmental progress in children up to 42 months.

Language

A system of symbols, sounds, and rules used for communication among individuals.

Standardized Measure

A test or assessment that is administered and scored in a consistent, or "standard", manner.

Intelligence

The ability to learn from experience, adapt to new situations, understand and handle abstract concepts, and use knowledge to manipulate one's environment.