Which of the Following Is the First Step in Developing

question 65

Multiple Choice

Which of the following is the first step in developing an advertising program?

• A) setting the advertising budget
• B) developing an advertising strategy
• C) developing a brand message
• D) setting advertising objectives
• E) evaluating advertising campaigns

---

Definitions:

Unsold Donuts

The quantity of donuts that remain unsold at the end of a selling period, signifying excess supply or lack of demand.

Marginal Benefit

The added value or usefulness experienced when one more unit of a good or service is consumed.

Marginal Cost

Marginal cost is the increase in total cost that arises from producing one additional unit of a product or service.

Study Abroad

An educational program that allows students to live in a foreign country and attend a foreign educational institution for a certain period.