Which of the Following Is True of Marketing Strategies That

question 67

Multiple Choice

Which of the following is true of marketing strategies that are being developed in the new marketing communications model?

• A) They are more targeted, social, and engaging.
• B) They target much larger customer segments.
• C) They rely more on mass-media marketing techniques.
• D) They use very little alternative media.
• E) They include a greater number of print media ads.

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Definitions:

Federal Communications Commission

A U.S. government agency regulating interstate and international communications by radio, television, wire, satellite, and cable.

Broadcast Media

Communication platforms such as television and radio used to disseminate information widely to the public.

Regulates

To control or maintain the rate or speed of a machine or process so that it operates properly.

Bioecological Theory

A theory that emphasizes the importance of multiple levels of environmental influence on individual development, originally proposed by Urie Bronfenbrenner.