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How Does Public Relations Help in Creating an Integrated Marketing

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How does public relations help in creating an integrated marketing communications system?


Definitions:

Status Generalization

The process by which characteristics of individuals that are irrelevant to a situation influence others' perception of their status or authority within that context.

Satisfaction

A state of contentment or pleasure experienced when an individual’s wants or needs are fulfilled.

Centralized Network

A network configuration where communication and decision-making are concentrated in a single node or individual, facilitating coordination and control.

Decentralized Network

A network structure where control and decision-making are distributed across various nodes rather than centralized in a single location.

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