Which of the Following Is True of Advertising in the New

question 43

Multiple Choice

Which of the following is true of advertising in the new marketing communications model?

• A) Advertisers are increasingly shifting toward digital media.
• B) Advertisers are spending more on broadcast advertising.
• C) Advertisers are finding traditional media less expensive.
• D) Advertisers are using less targeted media to reach customers.
• E) Advertisers have replaced print catalogues with digital versions.

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Definitions:

Instincts

are innate, typically fixed patterns of behavior in animals and humans that are responses to specific stimuli and serve survival and reproductive purposes.

Cognition

Refers to the mental processes involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.

Seligman

Refers to Martin Seligman, a psychologist known for his work on the theory of learned helplessness and for promoting positive psychology.

Prepared Behaviors

Instinctual or predisposed behaviors that organisms are born with, which enhance survival and adaptation.