The New Marketing Communications Model Consists of Promotional Mixes That

question 59

True/False

The new marketing communications model consists of promotional mixes that are designed to make traditional mass-media obsolete.

---

Definitions:

Court Adjudication

The legal process by which a judge reviews the evidence and arguments presented by the parties to make a formal decision or judgment.

Lose Control

Occurs when an individual or group no longer retains authoritative command or influence over an entity or situation.

Goodwill

An intangible asset representing the value of a business's reputation, customer relations, and other non-physical assets.

ADR

Alternative Dispute Resolution; a process to resolve disputes outside of the judicial process, including mediation and arbitration.