Which of the Following Is a Disadvantage of Using a Magazine

question 91

Multiple Choice

Which of the following is a disadvantage of using a magazine as an advertising medium?

• A) It has a poor pass-along readership.
• B) It involves high costs.
• C) It has low geographic selectivity.
• D) It has low credibility and image.
• E) It consists of low-quality reproduction.

Distinguish between substitution and income effects when there is a change in income or prices.

Identify the properties of various types of goods and their demand curves (e.g., Giffen goods, substitutes).

Comprehend the impact of price changes on consumer's budget constraint and choices.

Interpret Engel curves and their significance in economic theory.

---

Definitions:

Prevention Costs

Expenditures incurred to prevent defects in products or services, including costs related to quality planning, training, and preventive maintenance.

Defects

Imperfections or faults in a product that cause it to deviate from its intended design, reducing its quality and possibly making it unfit for use.

Services

Economic activities that provide intangible benefits or assistance to consumers, businesses, or other entities.

Quality of Conformance

The degree to which a product or service meets its design specifications and quality standards.