Which of the Following Is Generally Regarded as the Toughest

question 40

Multiple Choice

Which of the following is generally regarded as the toughest issue of public policy and ethics confronting the direct marketing industry?

• A) customization of search results
• B) unwanted e-mail spam
• C) invasion of consumer privacy
• D) increasing costs of browsing
• E) restrictions on digital offers and discounts

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Definitions:

Productivity Measures

Productivity measures are metrics used to evaluate the efficiency and effectiveness of production processes, often expressed in terms of output per unit of input.

Contrast Error

A performance rating error in which an employee’s evaluation is biased either upward or downward because of comparison with another employee just previously evaluated

Recency Error

A common mistake in performance evaluation where the most recent behavior of an employee disproportionately influences the overall assessment.

Halo Error

A bias in performance evaluations where the assessor allows one positive characteristic of the person being evaluated to influence their judgment on other unrelated characteristics.