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GE Employs Different Sales Forces Within Different Product and Service

question 7

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GE employs different sales forces within different product and service divisions of its major businesses. For example, within GE Infrastructure, the company has separate sales forces for aviation, energy, transportation, and water processing products and technologies. GE has most likely adopted a ________ sales-force structure.


Definitions:

Geographical Sales Organization

An organizational structure of a sales team that assigns sales representatives to specific geographic territories or locations.

Geographical Sales Organization

A sales strategy that divides an organization's market based on geographical locations to better cater to customer needs.

Travel Time

The duration required to move from one location to another, often considered in planning and logistics.

Selling Effort

The amount of time and energy dedicated by a sales team to promote and sell a product or service.

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