Raintree Developers Has Been Measuring Its Marketing Return on Investment

question 80

Essay

Raintree Developers has been measuring its marketing return on investment (or marketing ROI)to assess its marketing performance for the past few years. Explain why this method may not accurately reflect the company's performance and what Raintree can use to better estimate its performance.

---

Definitions:

Javadoc

A documentation generator for Java code, which creates HTML pages of API documentation from Java source code.

Comment

Lines within a program’s code meant to provide explanations or annotations, which are ignored by compilers and interpreters.

Secondary Memory

Secondary memory refers to non-volatile storage devices, such as hard drives and solid-state drives, used for long-term data storage beyond a computer's primary memory (RAM).

Hard Disk

A data storage device used for storing and retrieving digital information using rapidly rotating disks coated with magnetic material.