Lemony Inc

question 13

Multiple Choice

Lemony Inc. sells its popular bottled lemonade - the company's only product - in various geographic locations through tie-ups and agreements with retailers. Each location is represented by two salespersons, one of whom serves current customers while the other finds new ones. Which of the following sales-force structures has most likely been combined to form the complex sales-force structure at Lemony Inc.?

• A) market and territorial
• B) market and customer
• C) product and territorial
• D) market and product
• E) geographical and product

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Definitions:

Economic Growth

An increase in the production of goods and services in an economy over a period of time, often measured by the rise in Gross Domestic Product (GDP).

Sovereignty

The supreme power or authority of a state to govern itself or another state, often relating to its independence and control over its territory.

Articles of Confederation

The first constitution of the United States, adopted during the Revolutionary War, which established a loose alliance of states with limited central government powers.

National Government

A political entity that exercises authority over a nation or country and is responsible for the administration of public policy and national affairs.