Which of the Following Is Most Likely True About the Digital

question 73

Multiple Choice

Which of the following is most likely true about the digital age with regards to marketing?

• A) The number of businesses connecting people over digital networks is in decline.
• B) Digital networks allow marketers many ways to build customer relationships.
• C) The Internet has had little impact on the ways consumers purchase products.
• D) Most firms are shifting back to traditional marketing forms to build customer value.
• E) Online-only marketing is more commonly used by firms than multichannel marketing.

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Definitions:

Accrued Expenses

Expenses that have occurred but have not yet been paid or recorded in the company's ledger.

Unearned Service Revenue

Income received by a company for services that have not yet been performed, considered a liability until the service is provided.

Service Revenue

Income earned by a company for the services it provides to its customers.

Cash

The most liquid asset, representing currency or its equivalent that can be accessed immediately or near-immediately.