Which of the Following Is True of Marketing Through Blogs

question 25

Multiple Choice

Which of the following is true of marketing through blogs?

• A) Starting and maintaining blogs is expensive.
• B) Blogs are a form of traditional direct marketing.
• C) Blogs are typically used to provide automated responses to consumer conversations.
• D) Companies should not monitor blogs if they want to reach customers effectively.
• E) Blogs are an inexpensive yet personal way to connect with consumers.

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Definitions:

Digital Media Teams

Groups of professionals responsible for creating, managing, and executing content strategies across digital platforms such as social media, websites, and email.

Authority

The power or right to give orders, make decisions, and enforce obedience, often associated with a position of leadership or governance.

Persuasion Knowledge Model

A framework that explains how and why consumers develop knowledge and attitudes about persuasion, influencing their responses to marketing efforts.

Cognitive Dissonance

A state of mental discomfort arising from holding conflicting beliefs, attitudes, or values or from behaving in ways that are contrary to one's beliefs.