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Procter & Gamble's Tide detergent does not phone or call on all of its consumers to get to know them personally. Instead, Tide creates engagement and relationships through brand-building advertising, Web sites, and social media presence. Which of the following types of associations would be most profitable for the firm to develop with these customers?
Cartoons
Animated short films or series that are often characterized by exaggerated character designs and comic situations.
James-Lange Theory
A theory of emotion proposing that emotional experience is the result of physiological responses to external stimuli.
Autonomic Nervous System
The part of the nervous system that involuntarily controls the functions of internal organs, including the heart, stomach, and glands.
Schachter And Singer Theory
A theory suggesting that emotions result from a combination of physiological arousal and the interpretation of that arousal based on environmental cues.
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