Technologies Such as Interactive Cable Systems, Internet-Ready Smart TVs, and Smartphones

question 67

Multiple Choice

Technologies such as interactive cable systems, Internet-ready smart TVs, and smartphones and tablets allow consumers to use their TV remotes, phones, or other devices to obtain more information or make purchases directly from TV ads. This is referred to as ________ advertising.

• A) virtual world
• B) interactive TV
• C) direct-response TV
• D) podcast
• E) e-catalog

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Definitions:

Drug-Free Workplace Act

A U.S. federal law that requires some employers to maintain a work environment free from the illegal use of drugs.

Fair Labor Standards Act

U.S. legislation that establishes minimum wage, overtime pay, recordkeeping, and child labor standards.

Vocational Rehabilitation Act

Federal legislation aimed at assisting individuals with disabilities in preparing for and engaging in gainful employment.

Equal Employment Opportunity Commission

The U.S. federal agency responsible for enforcing laws against workplace discrimination and advocating for equal opportunity employment.