Which of the Following Is True of Focus Group Discussions

question 100

Multiple Choice

Which of the following is true of focus group discussions?

• A) They usually employ large samples.
• B) Consumers' facial expressions are hidden.
• C) Results can be easily generalized to an entire population.
• D) The quantitative data can be evaluated quickly and economically.
• E) Consumers are not always honest and open about their opinions.

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Definitions:

Graphic Design

The art of combining text and pictures in advertisements, magazines, books, and more.

Expected Payoff

The predicted value of a variable, taking into account all possible outcomes and their probabilities.

Perfect Information

A situation in decision theory or games in which all participants have complete and accurate information about all aspects of the game or decision scenario.

Power Company

A business entity that generates, transmits, and distributes electricity to consumers.