Which of the Following Statements Is Most Likely True About

question 36

Multiple Choice

Which of the following statements is most likely true about direct and digital marketing?

• A) They are used to sell goods to an undifferentiated market segment.
• B) They are inconvenient and lengthen the process for most buyers.
• C) They remain unaffected by the rapid growth of technologies.
• D) They build customer engagement and constitute a complete model for doing business.
• E) They are rarely used by companies as supplementary channels.

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Definitions:

Communicating

The process of sharing information, ideas, or feelings between individuals or groups.

Timeliness

The quality of occurring at a favorable or appropriate time, especially with reference to the importance of time in the fulfillment of tasks or objectives.

Understandability

The extent to which information can be comprehended or grasped by a person with average knowledge of the subject.

Completeness

The state of having all necessary parts, elements, or steps; often relates to the thoroughness and comprehensiveness of information or processes.