Which of the Following Is Most Likely True About the Digital

question 73

Multiple Choice

Which of the following is most likely true about the digital age with regards to marketing?

• A) The number of businesses connecting people over digital networks is in decline.
• B) Digital networks allow marketers many ways to build customer relationships.
• C) The Internet has had little impact on the ways consumers purchase products.
• D) Most firms are shifting back to traditional marketing forms to build customer value.
• E) Online-only marketing is more commonly used by firms than multichannel marketing.

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Definitions:

Mastery Orientation

An approach to learning and achievement that focuses on gaining new skills, improving competence, and understanding material, rather than a focus on outward success.

Fixed Mindsets

The belief that one's abilities, intelligence, and talents are static traits which cannot be significantly developed.

Cross-race Friendships

Relationships between individuals of different racial backgrounds, which can enhance cultural understanding and reduce biases.

Peer Victimization

The experience of being targeted and harmed by peers, including bullying and harassment.