Online Visitors Can't Buy Anything at ESPN

question 66

Multiple Choice

Online visitors can't buy anything at ESPN.com. Instead, the site creates a virtual experience for sports enthusiasts and fans that can be customized to meet their needs. This is most likely an example of a(n) ________.

• A) branded community Web site
• B) promotional Web site
• C) interactive Web site
• D) e-tailing Web site
• E) direct marketing Web site

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Definitions:

National Labor Relations Board

An independent federal agency established to protect employees' rights to organize and to determine whether to have unions as their bargaining representative.

Congressional Lobbying

The act of advocating for, opposing, or attempting to influence legislation or policy decisions by members of congress, typically conducted by lobbyists on behalf of interest groups.

National Labor Relations Board

An independent agency of the U.S. government responsible for enforcing U.S. labor law in relation to collective bargaining and unfair labor practices.

Terms and Conditions

A legal agreement between a service provider and the user, outlining the rules and guidelines of using the service.