As the Marketing Manager at Secure Services, a Home Security

question 63

Essay

As the marketing manager at Secure Services, a home security systems company, you have been asked to devise a new sales and marketing strategy for a new line of sophisticated alerting systems called "Imperio." These alerting systems can be programmed to meet individual specifications, have special child lock features, and require the thumb impression of the home-owner(s)for a visitor to be allowed inside the house. The two previous promotional ventures failed to elicit much consumer response because most people were unaware of the benefits of such devices except for those consumers who were specifically looking for them. Can the use of e-mail marketing by Secure services be justified for its current marketing effort? Why or why not?

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Definitions:

AW Clutch

A component in automatic transmissions designed to engage and disengage power flow, facilitating gear changes.

Engine Flywheel

A rotating mechanical device mounted on the engine crankshaft to store rotational energy, helping to maintain engine smoothness and driveability.

Clutch Pack

An assembly of multiple friction discs and steel plates in an automatic transmission that engage and disengage drive.

Clutch Pack

A component of an automatic transmission consisting of multiple discs and plates that engage and disengage to change gears.