Which of the Following Criteria Provides a Measure of Market

question 93

Multiple Choice

Which of the following criteria provides a measure of market attractiveness in the Boston Consulting Group approach?

• A) relative market share
• B) market sentiment
• C) return on marketing investment
• D) market growth rate
• E) brand image

---

Definitions:

Prospect Pool

A group of potential customers or clients who might be interested in a company's product or service.

Salespeople

Individuals who sell products or services, aiming to meet customer needs and achieve sales targets.

CRM Technology

CRM Technology refers to Customer Relationship Management software that helps businesses manage interactions with current and potential customers, streamlining processes and improving relationships.

Prospecting Process

The step in sales where potential customers are identified and qualified based on their likelihood to buy the product or service being offered.