Evaluating the Results of Marketing Strategies and Plans and Taking

question 20

Multiple Choice

Evaluating the results of marketing strategies and plans and taking corrective action to ensure that the objectives are attained is called ________.

• A) marketing control
• B) marketing implementation
• C) market planning
• D) marketing development
• E) market targeting

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Definitions:

Net Income

The final financial gain of a company, calculated by removing all expenses and taxes from the gross revenue.

Financial Leverage

The use of borrowed funds (debt) to finance the purchase of assets, with the expectation that the profits made from this investment will be greater than the interest payable.

Financial Distress

A situation where a company is struggling to meet its financial obligations, which could lead to bankruptcy if not addressed.

Stockholders

Individuals or entities that own shares of a corporation, thus holding part ownership and potential financial gains from the corporation's performance.