The 4Ps Model Has Been Challenged Because It Omits or Underemphasizes

question 82

Multiple Choice

The 4Ps model has been challenged because it omits or underemphasizes important activities such as services. It's also been criticized for taking a seller's, rather than a buyer's, viewpoint. The more recent 4As framework complements the traditional model and includes ________.

• A) adaptability, affordability, availability and awareness
• B) adaptability, affordability, accessibility and awareness
• C) acceptability, affordability, accessibility and awareness
• D) acceptability, affordability, accessibility and aptitude
• E) adaptability, affordability, availability and aptitude

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Definitions:

Period Cost

Costs that are expensed in the period in which they are incurred and are not directly tied to production activity, such as selling, administrative, and general expenses.

Marketing

The process and techniques used by organizations to promote and sell their products or services, including market research and advertising.

Administrative Expense

Expenses related to the general operation of a business, including executive salaries, marketing, and other non-production costs.

Period Cost

Operating expenses not directly associated with the production of goods, typically including selling, administrative, and other overhead costs.