Evaluating the Results of Marketing Strategies and Plans and Taking

question 20

Multiple Choice

Evaluating the results of marketing strategies and plans and taking corrective action to ensure that the objectives are attained is called ________.

• A) marketing control
• B) marketing implementation
• C) market planning
• D) marketing development
• E) market targeting

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Definitions:

Voting Shares

Equity securities granting holders the prerogative to vote on corporate decisions and board member selections.

Dividends Paid

The portion of a company's earnings that is distributed to shareholders as a return on their investment in the company's equity.

Voting Shares

Voting shares that enable the owner to have a say in corporate affairs, such as the selection of the board of directors.

Held For Sale

Refers to assets that a company intends to sell within the next year, often reported separately on financial statements.