Which of the Following Is Most Likely a Characteristic of the Millennial

question 60

Multiple Choice

Which of the following is most likely a characteristic of the Millennial generation?

• A) They have very little knowledge of using digital media.
• B) They are a smaller population than Generation X.
• C) They are the wealthiest generation in the United States to date.
• D) They are more likely to engage with brands using mobile or social media.
• E) They typically avoid using technology while buying products.

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Definitions:

Selling Virtually

Refers to the process of selling products or services through online platforms, without the need for physical interaction between buyer and seller.

Joint Venture

A business arrangement where two or more parties agree to pool their resources for the purpose of accomplishing a specific task, project, or any other business activity.

Global Market Entry

Strategies and methodologies businesses use to enter international markets, including exports, franchising, and direct investment.

Frito-Lay's

A subsidiary of PepsiCo that manufactures and sells a wide range of snack foods including chips and crisps.