Which of the Following Represents a Change in the Technological

question 39

Multiple Choice

Which of the following represents a change in the technological environment of a marketing firm?

• A) increased use of cause-related marketing
• B) increased use of RFID systems to track products
• C) increased need to comply with environmental regulations
• D) increased use of value marketing techniques and promotions
• E) increased need to engage in mass marketing over market segmentation

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Definitions:

Liabilities

Financial obligations or debts that a company owes to outside parties, which must be settled over time through the transfer of economic benefits.

Office Equipment

Durable assets used in an office setting for daily operations, such as computers, printers, and furniture.