Kathy Jenkins Is Planning to Conduct Research on Consumers' Personal

question 32

Multiple Choice

Kathy Jenkins is planning to conduct research on consumers' personal care routines. Since the questions are likely to be personal and sensitive, Kathy wants to select a contact method that will encourage respondents to answer honestly. Which of the following contact methods is most likely to best serve Kathy's purpose?

• A) mail questionnaires
• B) telephone interviews
• C) individual interviews
• D) focus group interviews
• E) online discussions

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Definitions:

Involuntary Petition

A legal process initiated by creditors requesting the bankruptcy court to declare a debtor bankrupt, typically utilized when the debtor is not paying outstanding debts.

Chapter 7

A provision of the U.S. Bankruptcy Code that involves the liquidation of a debtor's non-exempt assets to pay off creditors.

Consumer Debt

Consumer debt is a type of financial obligation that arises from the purchase of goods that are used for personal, family, or household purposes.

Credit Card Companies

Businesses that issue credit cards to consumers, facilitating electronic payment transactions and extending credit.