Hammond Corp

question 20

Multiple Choice

Hammond Corp. operates in the highly aggressive electronics market. The firm aims to obtain early warnings of opportunities and threats caused by the actions of other firms that are doing well in the industry. Which of the following sources would best serve Hammond's purpose?

• A) sales data from exclusive Hammond retailers
• B) archival data on company performance
• C) competitive marketing intelligence
• D) research on demographics of its existing customers
• E) internal survey on employee performance

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Definitions:

Written Messages

Communication transmitted through written symbols, such as letters, emails, or reports.

Immediate Understand

The quick and direct comprehension of information without the need for extensive analysis or reflection.

Bias-Free Language

Language that avoids prejudices or stereotyping, ensuring fairness and equality in communication.

Gender Bias

The inclination or prejudice towards one gender over another, often leading to unequal treatment.