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Marketers Can Obtain Needed Information from Internal Data, Marketing Intelligence

question 82

Essay

Marketers can obtain needed information from internal data, marketing intelligence, and marketing research. Describe some common sources of each.


Definitions:

Warfare

denotes conflict between different groups or states, often involving armed combat, strategies, and tactics to defeat the opponent.

Early Civilizations

The initial advanced societies that emerged around various parts of the world, characterized by the development of cities, writing systems, centralized governments, and complex social structures.

State Development

The process through which a centralized organization (the state) emerges and solidifies power within a society, often involving institution building and social stratification.

Leadership

The action of leading a group or organization, or the ability to do this.

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