Marketers Can Obtain Needed Information from Internal Data, Marketing Intelligence

question 82

Essay

Marketers can obtain needed information from internal data, marketing intelligence, and marketing research. Describe some common sources of each.

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Definitions:

Allocated Equally

The process of distributing resources, costs, or assets in equal portions among recipients or activities.

Internal Price Wars

Competitive pricing tactics within an organization or amongst subsidiaries that aggressively lower prices, potentially harming the organization's overall profitability.

Decentralization

The delegation of decision-making authority from central management to lower levels in the organizational hierarchy, often to improve the responsiveness and flexibility of a company.

Advantage

A favorable position or condition that puts one in a better position compared to others, often used in the context of competitive scenarios.