Causal Research Is Used to ________

question 48

Multiple Choice

Causal research is used to ________.

• A) test hypotheses about cause-and-effect relationships
• B) gather preliminary data to define problems and their underlying causes
• C) collect information on the demographics of customers
• D) collect information on the attitudes of consumers
• E) generate hypotheses about the causes of a marketing problem

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Definitions:

Establish Rules

The process of setting clear, specific, and understandable expectations for behavior within a particular context.

Wording

The choice or use of words and phrases in speech or writing, often with attention to clarity and effectiveness.

Gestural Prompts

Nonverbal cues or actions made with the body or parts of the body to indicate or guide behavior.

Verbal Prompts

Oral cues or hints used to encourage or remind someone to perform a specific behavior.