The Marketing Manager of Appeal Inc

question 27

Multiple Choice

The marketing manager of Appeal Inc. has noticed a sharp decrease in sales over the last two months. The manager decides to conduct marketing research to identify potential causes for the drop in sales. Which of the following should the manager do first?

• A) develop a research plan
• B) determine a research approach
• C) define the problem and objectives
• D) select a research agency to collect data
• E) conduct exploratory and descriptive research

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Definitions:

Salesforce Training

The process of educating sales personnel on product knowledge, sales techniques, and customer service skills.

On-The-Job

Training or learning that occurs within the workplace during the course of performing actual work tasks, typically in a hands-on manner.

Senior Salespeople

Experienced sales professionals who usually handle key accounts and are often involved in strategic decisions within the sales department.

Relationship Selling

A sales technique that focuses on building, maintaining, and enhancing interactions with customers to develop long-term satisfaction and loyalty.