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What Is Neuromarketing? How Is Neuromarketing Used by Marketers

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What is neuromarketing? How is neuromarketing used by marketers?


Definitions:

Return On Investment

A financial ratio that calculates the gain or loss generated from an investment relative to the amount of money invested.

Nonfinancial Measures

Performance indicators not expressed in monetary terms, used in management and performance evaluation, such as customer satisfaction or employee turnover rates.

Financial Performance

A measure of a company's profitability, liquidity, solvency, and efficiency, often assessed through financial statements and ratios.

Customer Value Propositions

Statements or promises made by a company that summarize the benefits that the customer can expect from their product or service.

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