Kallton Is a Multinational Communications and Information Technology Corporation

question 80

Multiple Choice

Kallton is a multinational communications and information technology corporation. Its principal products are mobile telephones and tablets. It recently announced on its Web site that customers can suggest ideas for its upcoming product model. Contributors of short-listed ideas will be adequately rewarded. In this case, Kallton is using ________ to generate new product ideas.

• A) marketing strategy development
• B) crowdsourcing
• C) concept development
• D) business analysis
• E) test marketing

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Definitions:

Validity Assessment

The process of evaluating the legitimacy, accuracy, and reliability of a test, measure, or experiment.

Interrater Reliability

The level of agreement among multiple observers or raters on how they score or assess a particular phenomenon.

Projective Tests

Psychological assessments that use ambiguous stimuli to elicit responses revealing hidden emotions, desires, and internal conflicts.

Bias

A tendency to favor or prejudice against something or someone, often in a way considered to be unfair.