Marketers Apply ________ to the Large and Complex Sets of Data

question 96

Multiple Choice

Marketers apply ________ to the large and complex sets of data they collect to gain customer insights and gauge performance.

• A) CRM software
• B) predictive analysis software
• C) marketing analytics
• D) CRM systems
• E) intranet capabilities

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Definitions:

Welfare Loss

This refers to the decrease in economic efficiency that occurs when the equilibrium for a good or service is not achieved or is distorted by external intervention, leading to a loss of social surplus.

Consumer Surplus

The discrepancy between the amount consumers are ready to pay for a good or service and the price they end up paying.

Producer Surplus

The difference between what producers are willing to accept for a good or service and what they actually receive.

Rent-Seeking Behavior

Activities aimed at increasing one's share of existing wealth without creating new wealth, often through manipulation of the economic environment.