Unlike Other Car Rental Agencies That Are Based in Airports

question 7

Multiple Choice

Unlike other car rental agencies that are based in airports to serve travelers, Rental Wheelz has a network of neighborhood offices. The firm strives to serve people who need car rentals for reasons other than vacation, such as when their own cars are being repaired. Rental Wheelz caters to a small share of the large car rental market. From this description, it can be concluded that Rental Wheelz most likely practices ________.

• A) undifferentiated marketing
• B) multi-segmented marketing
• C) individual marketing
• D) local marketing
• E) concentrated marketing

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Definitions:

Credit Side

The right side of an account record in double-entry bookkeeping, used to record increases in liability, equity, and revenue accounts, and decreases in asset and expense accounts.

Prepaid Expenses

Payments made in advance for goods or services to be received in the future, considered as a current asset on the balance sheet.

Expense

Money spent or cost incurred in an entity’s efforts to generate revenue, representing the cost of doing business.

Unearned Revenue

Money received by a company for goods or services yet to be provided, considered a liability until the service or product is delivered.