Reference Group Influence on Consumer Buying Behavior Varies Across Products

question 29

True/False

Reference group influence on consumer buying behavior varies across products and brands.

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Definitions:

Organizational Socialization

The process by which a new employee learns the values, skills, behaviors, and social knowledge necessary for successful integration into an organization.

Absorbed Culture

The process where individuals unconsciously adopt the values, beliefs, and norms of a culture through socialization and day-to-day interactions.

Organization Members

Individuals who belong to, and participate in, the collective activities of an organization.

Fortune Rating

The evaluation or assessment of an individual's or organization's success, luck, or future prospects.