In Which of the Following Stages of the Adoption Process

question 28

Multiple Choice

In which of the following stages of the adoption process does a consumer seek information about a new product?

• A) interest
• B) adoption
• C) evaluation
• D) awareness
• E) trial

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Definitions:

External

In a business or organizational context, external refers to factors, influences, or resources that originate outside of the organization.

Kolb's Models

Theoretical frameworks by David Kolb that describe the experiential learning cycle, involving concrete experience, reflective observation, abstract conceptualization, and active experimentation.

Fleming's Models

Educational models describing different learning styles, typically including visual, auditory, reading/writing-preference, and kinesthetic modalities.

Learning Styles

Refers to the theory that individuals have preferential ways of absorbing, processing, and retaining information, including visual, auditory, reading/writing, and kinesthetic modes.