Fred's Faith in Asics, His Favorite Brand of Running Shoes

question 50

Multiple Choice

Fred's faith in Asics, his favorite brand of running shoes, makes him consider other offerings introduced by Asics. Fred is not a risk-taker, and he tends to evaluate each new product carefully before adopting it. Fred is an opinion leader in his social networking community and best described as a(n) ________.

• A) lagging adopter
• B) innovator
• C) early adopter
• D) early mainstream adopter
• E) late mainstream adopter

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Definitions:

Addison Disease

A disorder that occurs when your body produces insufficient amounts of certain hormones produced by your adrenal glands, leading to symptoms such as weight loss, weakness, and low blood pressure.

Bronzing

The process of becoming bronze in color or appearance, often related to skin, metals, or effects of certain conditions.

Gonadotropic Hormones

Hormones that stimulate the activity of the gonads (testes and ovaries), including follicle-stimulating hormone (FSH) and luteinizing hormone (LH).

Ovaries

Female reproductive organs in which eggs (ova) are produced, along with the hormones estrogen and progesterone.